Variable products are Versatile products, customizable products in e-commerce platforms like BSMe2e that have different variations or options for customers to choose from. These variations could include differences in size, color, material, or any other characteristic that affects the product.
For example, a t-shirt may be available in different sizes and colors. Or a laptop may have different specifications such as processor speed, storage capacity, and screen size. You can display these variations to customers on the product page, allowing them to select the specific combination of options that best suits their needs.
Variable products are multi-option products prevalent in online stores that sell products with multiple options. This simplifies the process of presenting and selling complex products. Customers can easily navigate the available options and select the specific version of the product that they want to purchase.
What to keep in mind when selling customizable products in BSMe2e?
When selling variable or adjustable products, there are several criteria that you should consider to make your product pages effective. Here are some important criteria to look for:
- Clear and intuitive product pages: Your product pages should be easy to navigate, with clear and descriptive headings, images, and descriptions that highlight the different variations and options available for each product.
- Consistent presentation: You should strive to present your variable products in a consistent manner, with clear labeling, uniform image sizes, and standardized descriptions that help customers understand the differences between each option.
- Accurate and up-to-date inventory tracking: Variable products require more sophisticated inventory tracking than simple products, as you need to keep track of each variation and ensure that you have enough stock on hand to fulfill orders.
- Easy to use variation controls: Your product pages should include user-friendly controls that allow customers to easily select the options they want, such as drop-down menus or radio buttons.
- Relevant search and filtering options: If you have a large number of variable products, you should provide search and filtering options that allow customers to quickly find the specific product variations they’re interested in.
- Responsive design: Your product pages should be optimized for mobile devices, as many customers will be browsing your store on their smartphones or tablets.
Follow these criteria to create effective product pages in BSMe2e that help your customers find and purchase the products they want.
If you want tips on renting our eCommerce shops, visit our blogs page & all our available digital stores across 100 categories. Participate in our Sellers Contest, show your creativity in customizable products & talent in selling, and compete for Prizes.
Frequently Asked Questions
Here are some frequently asked questions related to customizable products:
What are some examples of variable/customizable products?
Variable products can include a wide range of products. Examples include clothing items of different sizes and colors, electronic devices with different specifications, etc.
Can I track inventory for each variation of a variable product?
Yes, most e-commerce platforms and product management systems allow you to track inventory for each variation of a variable product. This ensures that you have enough stock on hand to fulfill orders.
Can I offer different prices for different variations of a product?
Yes, you can offer different prices for different variations of a product. This can be useful if some variations are more expensive to produce or have higher margins.
How can I ensure that my customers understand the differences between each variation of a product?
To help customers understand the differences between each variation, provide clear and detailed descriptions for each variation. Also, provide a good quality image for the same. You can also use product comparison tools or tables to help customers compare different variations side-by-side.
Setting Up Customizable Products with BSMe2e
To set up a variable product in BSMe2e, follow these steps:
- Log in to your BSMe2e dashboard and navigate to the Products tab.
- Click on the Add New button to add a new product.
- Choose the product type as Variable Product from the dropdown menu.
- Add the product name, description, and other necessary details in the Product Data section.
- In the Attributes tab, add the product attributes like size, color, etc., that you want to offer as variations for your product.
- For each attribute, add the different variations with their respective price, SKU, and stock status.
- Set the product price and image in the General and Images tabs, respectively.
- Save the product as a draft or publish it.
Once you have completed these steps, your variable product will be ready to go live on your BSMe2e store. Customers will be able to choose from the different variations that you have set up and make their purchases accordingly.
Refer to this guide for more details on the steps.
ENG
