Welcome to BSME2E
STAGE 1 — PASSION PROJECT SUBMISSION
1. PASSION PROJECT TITLE
CropRx: AI Animation, Automation + Monetization for Underserved Youth
2. PROBLEM YOU SOLVE
Over 10–100 million uneducated and underprivileged teenagers and youths across the globe are locked out of digital opportunities—not because of lack of talent, but because of lack of access, skills, and monetization pathways.
The current reality:
• Young people in ghettos and rural areas rely on low-paying, physically demanding jobs just to survive
• They have zero exposure to AI tools, animation, or automation skills that drive today’s digital economy
• No structured system exists to help them turn creativity into income
• They consume content daily but don’t know how to create or monetize it
Result: Untapped talent, rising unemployment, and a cycle of poverty.
Real Insight: A teenager in a low-income community spends hours watching animated content on their phone—but has no idea they could create similar content using AI tools and earn from it globally.
3. TARGET AUDIENCE
Primary Users
• Uneducated and underprivileged teenagers (15–30)
• Youths in ghettos, slums, and rural communities
• Aspiring creatives with no formal education
• Young people active on WhatsApp, TikTok, and mobile devices
Secondary Users
• NGOs and youth empowerment organizations
• Community leaders and skill acquisition centers
• Digital content platforms seeking new creators
Core User Profile
A 16–25-year-old youth with a smartphone, active on social media, highly creative but lacks direction, tools, and monetization knowledge.
4. SIGNATURE OFFERINGS
All offerings combine AI Automation + AI Animation + Monetization Pathways
Offering 1: AI Animation Starter (WhatsApp-Based Learning + Output)
Summary:
Users learn to create simple AI-generated animations and content using guided prompts via WhatsApp.
Key Features: • No laptop required — mobile-first learning
• Step-by-step AI animation creation
• Instant output (videos, reels, short clips)
• Delivered in simple, local language
Problem Solved:
No access to digital creative skills
Value Created:
Turns a complete beginner into a content creator in days
Monetization Pathway:
Sell content, grow social pages, freelance gigs
Offering 2: AI Automation for Daily Income
Summary:
Teaches youths how to use AI tools to automate content creation, posting, and basic online tasks
Examples: • Auto-generating TikTok videos
• AI voiceovers
• Content repurposing automation
Problem Solved:
Lack of consistent income opportunities
Value Created:
Creates daily earning potential using automation
Differentiation:
Focus on earning-first, not theory
Offering 3: Monetization Blueprint (Creator to Earner System)
Summary:
A structured system that shows users how to turn their AI-generated content into money.
Covers: • TikTok, YouTube, Facebook monetization
• Freelance platforms
• Digital product creation
Problem Solved:
Creators don’t know how to make money
Value Created:
Transforms users into self-employed digital earners
Offering 4: Community + Mentorship System
Summary:
A support system where users get guidance, feedback, and growth strategies.
Includes: • Weekly challenges
• Content reviews
• Monetization tracking
Problem Solved:
Lack of direction and accountability
Value Created:
Builds consistent creators and earners
5. SUCCESS KPIs / MEASURABLE OUTCOMES
Timeframe
Metric
Target
2 Months
Active learners
100
2 Months
Content created
500+ videos
2 Months
First earners
20 users
2 Quarters
Active users
500+
2 Quarters
Revenue generated by users
$5,000+
2 Years
Youths trained
5,000+
2 Years
Countries reached
10+
2 Years
Successful earners
1,000+
6. FIRST 20% MILESTONE PLAN
Already Done
• Identified youth behavior: heavy content consumption but zero monetization
• Validated that WhatsApp is the easiest entry point
• Structured a mobile-first AI learning system
Next 30 Days
Day 1–3
• Set up WhatsApp learning flow (automated responses + prompts)
Day 3–7
• Integrate AI tools for animation + content generation
Day 7–14
• Run 20 free beta users (test learning + output quality)
Day 14–21
• Track content creation + first monetization attempts
Day 21–30
• Launch paid entry program
20% Milestone:
20 users creating AI-generated content + at least 5 earning from it
7. REAL USER FEEDBACK & REFINEMENTS
Insight from Youths:
“I don’t need school. I need something I can use to make money now.”
Key Learnings: • Simplicity beats complexity
• Mobile-first is mandatory
• Fast results increase retention
• Monetization must be immediate
Changes Made: • Removed technical complexity
• Focused on results within days
• Added earn-first approach
• Built around WhatsApp delivery
8. STAGE 2 LAUNCH PLAN — 30-Day ROADMAP
Week 1:
System setup (WhatsApp + AI tools + content flow)
Week 2:
Beta testing (20 users)
Week 3:
Refinement based on results
Week 4:
Launch + scale through social media + communities
9. HOW THE SYSTEM WORKS (SIMPLIFIED FLOW)
User joins via WhatsApp
Receives AI animation prompt guide
Creates first content within hours
Uses automation tools to scale content
Learns monetization strategies
Starts earning
Gets community support + mentorship
WHY THIS MODEL WORKS
Factor
Traditional Learning
This Model
Speed
Months/Years
Days
Accessibility
Low
High (Mobile)
Cost
High
Low
Monetization
Delayed
Immediate
Engagement
Low
High
UN SDG ALIGNMENT
• SDG 4 (Quality Education): Practical digital skills
• SDG 8 (Decent Work): Creates self-employed youths
• SDG 1 (No Poverty): Income generation from skills
• SDG 10 (Reduced Inequality): Equal access to global opportunities
STAGE 2 — EXECUTION GUIDELINES
Product Identity
Product Name:
CropRx — AI Animation, Automation + Monetization System
Product Type:
Digital Service / Skill-to-Income Platform
Category:
AI Education + Creator Economy + Youth Empowerment
Short Description
Learn AI animation, automate content creation, and start earning—all from your phone.
From zero knowledge to first income, users are guided step-by-step through AI animation, automation systems, and monetization strategies—all delivered through simple platforms like WhatsApp.
No laptop. No prior education. Just a phone, creativity, and the right system.
PRODUCT / SERVICE STRUCTURE (AI COACHING MODEL)
Pricing & Access
Field
Detail
Base Price (Entry)
$5 USD — Entry into AI Coaching Experience (First Transformation Session)
Sale PriceOffering 1: AI Animation Starter – (WhatsApp-Based Learning + Output) – $10
Offering 2: AI Automation for Daily Income – $20
Offering 3: Monetization Blueprint (Creator to Earner System) – $50
Offering 4: Community + Mentorship System – $20
Access Capacity
Unlimited — fully digital, scalable coaching system
Availability Status
Always accessible (24/7 digital access)
Access Model
One transformation session per entry. Bundle access (e.g. growth packs) available on request
CORE TRANSFORMATION BENEFITS (NOT FEATURES)
Field
Detail
Primary Outcome
Turn complete beginners into AI-powered content creators and earners
Skill Transformation
Users gain the ability to create animations, automate content, and generate income using AI tools
Income Opportunity
Enables users to start earning from digital content within days, not months
Accessibility Benefit
No laptop, no formal education required — mobile-first empowerment
Speed Advantage
From zero knowledge to first output in hours
Confidence Building
Users move from passive consumers to active digital creators
Consistency Support
Structured system that helps users create and post content daily using automation
Clarity & Direction
Step-by-step guidance eliminates confusion and reduces trial and error
Global Opportunity Access
Connects underserved youths to borderless digital income streams
Sustainability
Builds long-term earning skills instead of one-time gains
EXPERIENCE PREVIEW (DEMO & CONTENT)
Field
Detail
Demo / Video
Short-form content (Instagram Reels / YouTube Shorts) showing how a beginner creates AI animation and earns
Visual Assets
AI Animation workflow + Monetization journey visuals
User Experience
Simple, guided, step-by-step interaction through mobile (WhatsApp-based coaching flow)
ACCESS & DELIVERY EXPERIENCE
Field
Detail
Delivery Method
Direct mobile coaching via WhatsApp + guided AI tools
Access Speed
Instant onboarding into AI coaching system
Transformation Timeline
• First content: within hours • First monetization attempt: within days
Engagement Model
Continuous learning, creation, and earning cycle
Global Reach
Designed for underserved youths globally (Africa, Asia, Middle East, etc.)
Cost Barrier
Eliminated — low entry, high value
USER JOURNEY (SIMPLIFIED BENEFIT FLOW)
Step
Transformation
1. Join
User enters with zero knowledge
2. Learn
Understands how to use AI for animation and content creation
3. Create
Produces first AI-generated content within hours
4. Automate
Learns how to scale content using AI automation
5. Monetize
Applies simple strategies to start earning
6. Grow
Builds consistency, audience, and income
POLICIES (USER-CENTRIC APPROACH)
Field
Detail
Cancellation Policy
Full flexibility before access begins
Refund Policy
Value-based — focus on ensuring user transformation and clarity
Support Guarantee
Continuous guidance until user achieves first result
Commitment Model
Users are supported, but success depends on participation and action
PAYMENT & ACCESS MODEL
Field
Detail
Payment Terms
Simple upfront access for each coaching level
Payment Method
Direct communication channels (WhatsApp, email, etc.)
Upgrade Path
Users can scale into higher earning systems and advanced automation
PLATFORM POSITIONING
Field
Detail
Visibility
Public — open access to all underserved youths
Featured Offering
Yes — core AI empowerment system
Retention Benefit
Returning users gain deeper monetization strategies and growth systems
Long-Term Value
Transforms users into self-sustaining digital earners
CORE MESSAGE (REFINED)
This is not just a product.
It is a system that turns raw, untrained talent into income-generating digital creators using AI Animation, Automation, and Monetization—delivered through simple, accessible coaching.
