https://www.taylorfrancis.com/chapters/edi… This study investigates the ever-changing and intricate environment of last-mile logistics in Pakistan, with a specific focus on the distinct obstacles and growing possibilities within this crucial industry. The main goal is to identify and analyze the main challenges encountered by logistics companies in the last stage of delivery and to investigate new solutions that can improve effectiveness and customer contentment in Pakistan’s logistics sector. This study used a qualitative research methodology to collect data by conducting comprehensive interviews with important stakeholders, such as logistics managers, delivery staff, and industry experts. Thematic analysis is employed to examine the data and reveal underlying patterns and insights. The study demonstrates that the final segment of logistics in Pakistan is impeded by various obstacles, including poor infrastructure, traffic congestion, and inadequate technological integration. Nevertheless, there are substantial prospects in using cutting-edge technology such as route optimization software, capitalizing on the expansion of e-commerce, and promoting partnerships between logistics providers and local businesses. The paper asserts that although last-mile logistics in Pakistan encounters significant obstacles, feasible solutions, and innovations exist that can tackle these challenges and take advantage of the rapidly growing e-commerce business. Implementing these solutions effectively can greatly enhance the efficiency and dependability of last-mile delivery, ultimately leading to improved customer satisfaction and helping the expansion of the logistics sector in Pakistan.
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This is an excellent analysis of last-mile logistics challenges—and the opportunities are clearly immense. Rising customer expectations and urban congestion remain major hurdles, but the potential of route optimization, micro-fulfillment centers, and crowdsourced delivery is compelling. Integrating sustainable methods like EVs or cargo bikes can reduce costs and environmental impact. Real-time tracking and smarter delivery windows will boost customer satisfaction. This kind of insight is exactly what logistics players need to navigate today’s complex supply chain landscape.