For over 22 years, the Founder of On Purpose for Purpose has dedicated her life to transformation, trauma healing, and human reinvention. Recognised as one of the Top 30 Most Influential Women in KwaZulu-Natal for #2026, her journey reflects a powerful legacy of turning adversity into structured purpose and pain into pathways for empowerment and change. Her work is rooted in lived experience and real-world engagement with individuals, communities, and organisations facing deep emotional, psychological, and systemic challenges. Rather than viewing transformation as theory, she has developed a practical, human-centred approach that identifies hidden emotional blockages before they manifest as breakdowns in wellbeing, leadership performance, or financial stability. On Purpose for Purpose was created as a transformational framework rather than a traditional organisation. It is built on the belief that purpose is not externally given but internally revealed through lived experience. Within this philosophy, pain becomes raw material for growth, and adversity becomes a gateway to awareness, clarity, and reinvention. Her work as an “alchemist” reflects this process of transmuting trauma into insight, and insight into sustainable transformation. Her nomination for the Imbokodo Business Woman Award further honours her role within the South African landscape as a woman of resilience, strength, and impact. Imbokodo represents women who carry generations forward through endurance and leadership, and this recognition places her within a lineage of women who transform struggle into legacy. Through an integrated approach that combines trauma-informed practice, transformational psychology, and intuitive intelligence, her work addresses both visible and unseen barriers that shape human behaviour and organisational outcomes. She creates spaces where individuals and teams can confront internal patterns, process emotional experiences, and realign with purpose-driven action.