CropRx AI-Powered Crop Diagnosis + Human Expert

BSMe2e Global Passion Projects | Theme Challenge #2
Stage 1 + Stage 2 | Full Updated Submission
CropRx
AI-Powered Crop Diagnosis + Human Expert Validation via WhatsApp
“Your crop gets diagnosed in minutes. Verified by a real Plant Doctor.”
Submitted By Fahim Shakil Rahman
Institution Daffodil International University
Department Agricultural Science
Location Dhaka, Bangladesh
Product Type Variable Product / Service (4 tiers)
Submission Stage 1 + Stage 2 Updated

STAGE 1 — PASSION PROJECT SUBMISSION
1. PASSION PROJECT TITLE

CropRx: AI Crop Diagnosis + Human Expert Validation via WhatsApp

2. PROBLEM YOU SOLVE

500 million smallholder farmers globally have no direct access to qualified crop health experts. The current reality:

• Farmers rely on pesticide sellers who push products for profit, not solutions
• Existing AI apps (Plantix, PlantNet) give generic diagnoses with no local context or language support
• No accountability when wrong advice causes crop loss
• Result: wrong treatment, chemical overuse, yield loss, food insecurity

Real example: A rice farmer in Bogura, Bangladesh was applying fungicide for 3 weeks with zero improvement. Root cause: the pesticide seller gave him the wrong product class entirely. CropRx would have caught this in minutes.

3. TARGET AUDIENCE

Primary Users
• Small and medium-scale farmers: Bangladesh, South Asia, Southeast Asia, Sub-Saharan Africa
• Home and rooftop gardeners: Urban Bangladesh, Middle East
• Plant businesses and nurseries needing regular crop health support
• Agricultural NGOs and extension services needing scalable advisory tools

Core User Profile
Farmer, 25–55 years old, owns 0.5–5 acres, uses WhatsApp daily, loses 15–30% annual yield from misdiagnosed crop disease. Already shares crop photos in WhatsApp farming groups — zero behavior change required.

4. SIGNATURE OFFERINGS

All prices are per consultation. One consultation = one crop problem, complete diagnosis, full prescription, and all communication within 24 hours. Returning clients get 10% off all future consultations — no expiry, no conditions.

Offering 1: Instant AI Diagnosis via WhatsApp
Field Detail
Price (International) $5 USD per consultation
Price (Bangladesh) 150 BDT per consultation
Product Type Digital automated service
Delivery Instant — automated, 24/7
Summary Farmer sends crop photo via WhatsApp, receives AI diagnosis + treatment in local language within minutes
Why It Matters Fastest path from problem to solution for time-sensitive crop diseases
Problem Solved No expert access, wrong pesticide use, delayed treatment
Value Created Saves 5–10x the fee in prevented crop loss; zero app download required
Differentiation WhatsApp-native, local language output, no app install needed

Offering 2: Human Expert Review (Plant Doctor)
Field Detail
Price (International) $15 USD per consultation
Price (Bangladesh) 400 BDT per consultation
Product Type Digital service + downloadable prescription PDF
Delivery Within 24 hours of receiving complete crop info and photos
Summary When AI confidence is low OR farmer requests it, Fahim personally reviews the case and delivers a full prescription PDF
Why It Matters AI fails on rare diseases, mixed infections, unusual local crop varieties — human catches what AI misses
Problem Solved AI misdiagnosis; generic advice not suited to local crop varieties
Value Created Expert-level accuracy without paying consultant prices
Differentiation Only service combining AI speed with accountable human expert review; one free revision included

Offering 3: Full Season Monitoring Subscription
Field Detail
Price (International) $30 USD/month
Price (Bangladesh) 800 BDT/month
Product Type Recurring digital service
Delivery Weekly AI check-ins + monthly expert report
Summary Farmer submits photos weekly throughout the growing season; AI flags anomalies, human expert reviews monthly
Why It Matters Single-event diagnosis misses evolving problems; season-level monitoring prevents total crop failure
Problem Solved Farmers treat problems too late in the disease cycle
Value Created Season-level yield protection; builds farmer knowledge over time
Differentiation No competitor offers ongoing hybrid AI + human monitoring at this price

Offering 4: Institutional / NGO Advisory Package
Field Detail
Price Custom — from $200 USD/month for up to 50 cases
Product Type B2B digital service
Delivery Negotiated SLA, typically 24–48 hours per case
Summary Bulk diagnostic service for NGOs, extension agencies, or agri-businesses covering multiple sites under one contract
Why It Matters NGOs need scalable crop advisory tools but cannot afford per-village agronomists
Problem Solved Extension service gap in rural areas
Value Created Scales expert access to hundreds of farmers per contract
Differentiation White-label option: NGO can brand the service as their own advisory tool

5. SUCCESS KPIs / MEASURABLE OUTCOMES

Timeframe Metric Target
2 Months Paying clients 30
2 Months Cases diagnosed 50+
2 Months Revenue $400 USD
2 Quarters Active users 300
2 Quarters Revenue $3,500 USD
2 Quarters Accuracy (user-reported) 85%+
2 Quarters Institutional partners 1 NGO or agri-agency
2 Years Cases diagnosed 10,000+
2 Years Countries active 8+
2 Years Annual revenue $50,000+ USD
2 Years Disease image dataset 5,000+ labeled images
2 Years Research publications 1 peer-reviewed paper

6. FIRST 20% MILESTONE PLAN

Already Done
• Direct field conversation with rice farmer in Bogura — confirmed white blast misdiagnosis as active problem
• Hybrid service architecture designed: AI triage + human expert escalation model fully mapped
• Pricing validated: farmer confirmed he would pay less than cost of one bag of wrong pesticide

Next 30 Days
Day Action
Day 1–3 Set up WhatsApp Business account with automated intake questions
Day 3–7 Integrate vision API (Google Vision or Hugging Face crop disease model)
Day 7–21 10 free beta consultations — document AI vs expert diagnosis comparison
Day 21–28 Refine prescription PDF template based on beta feedback
Day 30 First paid client; launch via farming Facebook groups and WhatsApp communities

20% Milestone = 10 completed beta consultations with documented accuracy comparison.

7. REAL USER FEEDBACK & REFINEMENTS MADE

Aspect Detail
Farmer Profile Rice farmer, Bogura, Bangladesh; approximately 1 acre
Problem Shared White blast on rice; spraying fungicide for 3 weeks with no improvement
Root Cause Wrong product class — misled by pesticide seller
Key Quote I don’t need an app. I need someone who will actually look at my field and tell me what’s wrong.
Price Validation Would pay less than cost of one wrong fertilizer bag — validates $5–15 range
Channel Validation Already shares crop photos in WhatsApp groups — zero behavior change needed

Changes Made Based on Feedback
• Added human validation layer — AI alone does not satisfy farmer trust requirement
• Made human escalation automatic when AI confidence is low, not optional
• Added plain-language explanations so farmers understand WHY, not just WHAT
• Added severity assessment as mandatory first step before any prescription

8. STAGE 2 LAUNCH PLAN — 30-Day Roadmap

Week Focus Key Actions
Week 1 Technical Setup WhatsApp Business; AI vision API integration; intake flow; prescription PDF template
Week 2 Beta Testing 10 free beta diagnoses; 5 AI-only, 5 human review; document all outcomes
Week 3 Refinement Collect user feedback; refine prescription format; adjust AI escalation thresholds
Week 4 Paid Launch Launch paid service; target farming Facebook groups and Krishibid communities in Bangladesh

9. HOW CROPRX WORKS — Service Blueprint

Step Action Who
1 Farmer sends crop photo + details via WhatsApp Farmer
2 AI vision API performs instant first-pass diagnosis Automated AI
3 Confidence score generated Automated AI
4A (High confidence) Prescription auto-delivered in local language within minutes Automated AI
4B (Low confidence) Case escalated to Fahim (Plant Doctor) for human review Human Expert
5 Full prescription PDF delivered within 24 hours Human Expert
6 Day 7 follow-up check-in on treatment outcome Human Expert

Why This Beats Pure AI and Pure Human
Factor Pure AI (Plantix) Pure Human CropRx Hybrid
Speed Instant 24–48 hrs Instant to 24 hrs
Accuracy 60–70% 90%+ 85–90%+
Local language Limited Manual Built-in
Scalable Yes No Yes
Human trust No Yes Yes
Cost to farmer Free/App $10–50 $5–25
Follow-up No Optional Built-in

UN SDG Alignment
• SDG 2: Zero Hunger — reduces crop loss for smallholder farmers
• SDG 3: Good Health — reduces unsafe pesticide exposure
• SDG 8: Decent Work — builds farmer income through better yields
• SDG 12: Responsible Consumption — reduces chemical overuse in farming
• SDG 17: Partnerships — NGO and institutional collaboration model

STAGE 2 — EXECUTION GUIDELINES
Product Type: Variable Product / Service
CropRx has 4 service tiers at different price points and delivery models. This makes it a Variable Product. The Simple Product base fields apply to all tiers; the Variable Product fields cover the tier-specific details.

SIMPLE PRODUCT / SERVICE BASE FIELDS

Product Identity
Field Detail
Product Name CropRx — AI Crop Diagnosis + Human Expert Validation
SKU CROPRX-SVC-001
Product Type Digital Service
Category Agricultural Advisory / AgriTech
Hashtags #CropRx #PlantDoctor #CropDisease #FarmerSupport #AgriTech #BSMe2e #PlantPathology

Descriptions
Field Detail
Short Description Send your crop photo, get an expert diagnosis in minutes. AI-powered + human-verified.
Long Description CropRx is a hybrid crop diagnostic service combining instant AI analysis with human Plant Doctor validation. Farmers send a crop photo via WhatsApp and receive a prescription-style PDF covering disease identification, treatment, dosage, and prevention in local language within minutes to 24 hours. No app download required.
SEO Title CropRx – AI Crop Diagnosis & Expert Plant Doctor Advisory via WhatsApp
Meta Description (149 chars) Send your crop photo, get an expert diagnosis in minutes. AI-powered + human-verified prescription for farmers worldwide. Starting at $5.

Pricing & Stock
Field Detail
Base Price (Entry) $5 USD per consultation (AI Instant Diagnosis tier)
Sale Price Not applicable currently
Sale Schedule Not applicable currently
Stock Quantity Unlimited (digital service)
Stock Status In stock
Sold Individually Yes — one consultation per transaction. Bulk packs (e.g. 5 for $60) available on direct request.

Product Specifications
Field Detail
Key Features Photo-based diagnosis, WhatsApp delivery, prescription PDF, local language, AI + human hybrid, Day 7 follow-up
Demo / Video Instagram Reel / YouTube Short (in production) showing WhatsApp flow mock demo
Images CropRx infographic + WhatsApp flow diagram (already created)
Size / Weight / Dimensions Not applicable (digital service)
Download Details Prescription PDF delivered via WhatsApp or email; no download limit; no expiry

Delivery & Coverage
Field Detail
Delivery Method Digital — WhatsApp message + PDF attachment
Delivery SLA AI tier: instant. Expert tier: 24 hours. Large field: 48 hours. Season monitoring: weekly + monthly.
Shipping / Service Area Global digital service. Primary: Bangladesh, South Asia, Southeast Asia, Africa, Middle East.
Shipping Charges None — fully digital delivery

Policies
Field Detail
Cancellation Policy Cancel before diagnosis begins: full refund. After diagnosis delivered: no cancellation.
Refund Policy No refund after delivery. One free revision offered if advisory is unclear or incomplete.
Payment Terms Home/garden: full advance payment. Standard and large field: 50% advance, 50% within 7 days of delivery.
Payment Method Direct via WhatsApp or email only. Bank transfer details provided upon contact.

Store Settings
Field Detail
Store Visibility Public
Featured Product Yes
Returning Customer Discount 10% off all future consultations after first case. No expiry. No conditions.

VARIABLE PRODUCT / SERVICE TIER FIELDS

Attributes Defined
Attribute Values
Service Level Basic / Standard / Premium / Institutional
Delivery Speed Instant / 24 Hours / Weekly+Monthly / Custom SLA
Who Handles AI Automated / Human Expert / Hybrid / Bulk B2B

Variation Details
Field Basic (AI) Standard (Expert) Premium (Season) Institutional
Variation Name Instant AI Diagnosis Human Expert Review Season Monitoring NGO / Institutional
SKU CROPRX-AI-001 CROPRX-EX-001 CROPRX-SM-001 CROPRX-NG-001
Price (International) $5 USD $15 USD $30 USD/month From $200 USD/month
Price (Bangladesh) 150 BDT 400 BDT 800 BDT/month Custom
Sale Price — — — Negotiable
Stock Status Unlimited Unlimited Unlimited Unlimited
Delivery Instant 24 hours Weekly + monthly Negotiated SLA
Who Handles AI automated Plant Doctor (Fahim) AI + monthly expert Fahim + NGO team
Variation Image AI bot icon Plant Doctor icon Calendar/crop icon Handshake/NGO icon
White-label Option No No No Yes

Naming Convention
Tier names follow Basic / Standard / Premium / Institutional convention for instant user clarity. Each name directly communicates the level of involvement and output quality.

TERMS OF SERVICE (SUMMARY)

• Scope: All advisory, prescriptions, and plans are for personal farming or gardening use only. Physical field implementation is entirely the user’s responsibility.
• Liability: Agricultural outcomes depend on weather, soil, pest pressure, and user practices. The service provider is not liable for crop loss following implementation.
• Conduct: Respectful and ethical behavior is expected from both parties. The service provider reserves the right to refuse or discontinue service at any time.

CONTACT & SUBMISSION

Project: CropRx — AI Crop Diagnosis + Human Expert Validation via WhatsApp
Submitted by: Fahim Shakil Rahman | Plant Doctor |
Department: Agricultural Science | Dhaka, Bangladesh
Product Type: Variable Product / Service (4 tiers: Basic / Standard / Premium / Institutional)

Clarity builds trust. Refinement builds momentum. Execution builds winners.