| 01 | Global-practice leadership involving Fortune 500 transformation, AI-powered CX strategy, analytics, personalization, CDP, MDM, and delivery leadership. Reported work included 25+ new-logo wins, a 60+ person analytics team, a $5M CDP/MDM program, 25,000+ Jira stories in one hospitality program, and 40+ multilingual websites in a UK Life Sciences program. |
| 02 | Contributed to digital-practice strategy, more than 22 new-logo wins, hundreds of RFPs and proposals, Adobe and digital solutions, digital-service factories, global websites, GDPR/SEO/analytics/accessibility compliance, and Barclays legacy-system decommissioning. |
| 03 | Worked on MetLife Insurance Australia user journeys, Google Analytics, requirements, data capture, tag management, personalization, funnel reporting, and validation against internal systems. |
| 04 | Worked on Adobe Analytics, Adobe Test & Target, Adobe Insight, data architecture, visitor profiles, A/B testing, segmentation, upselling, cross-selling, and reporting. Managed a 12-person team and received an ASP Oscars award for Best New Entrant of the Quarter. |
| 05 | Led grocery analytics, customer behavior, marketing-campaign measurement, regional performance analysis, pricing messages, segmentation, and operational insights. Received Best Team Award and Team of the Quarter Award. |
| 06 | Managed grocery reporting, customer and operational insights, campaign measurement, incremental-benefit analysis, satisfaction analysis, and KPI reporting. Received On the Spot, Extra Miler, and Tesco Value awards. |
| 07 | Worked on competitive analysis, product strategy, adoption, engagement, monetization, and AOL Toolbar strategy. Reported a potential $50M annual top-line benefit and simplified registration from approximately 27 clicks to about three. |
| 08 | Focused on MIS reporting, data analysis, financial-services analytics, SQL Server, DTS, Analysis Services, Advanced Excel, and BusinessObjects. Automated 12 reporting processes and saved more than 30 production hours. |
| 09 | Covered requirements, database design, coding, testing, maintenance, reports, production-server backup, payroll and headcount audits, and peer training. Reduced one application's execution time from approximately 30 minutes to less than one minute. |
| 10 | Technical foundation: Dell systems analyst and programmer |
| 11 | Analytics and reporting: Dell analytics specialist |
| 12 | Competitive and customer insights: AOL and Tesco |
| 13 | Enterprise analytics consulting: Cognizant |
| 14 | Digital transformation and CX leadership: Cognizant senior-management roles |
| 15 | Commercial and practice leadership: Virtusa |
| 16 | Purpose-led entrepreneurship: BSMe2e founder and CEO |
| 17 | Academic and leadership advisory: University of New Haven board advisor |
